Role: Editor
Client: Dulux UK
Project: 'Let's Colour' magazine (2013-14)
As part of my role as content editor/strategist at global communications agency Fleishman Hillard, I spent a year as the editor of Dulux UK's redesigned 'Let's Colour' magazine. I lead strategy and planning, developed concepts, managed all briefing, commissioning and editing and contributed copy. I also ran editorial planning workshops and created editorial guidelines.
The magazine is the single biggest spend by Dulux every year; seven million copies are produced and distributed annually.