I'm a content strategist, copywriter and editor based in London.

I work with brands, agencies and businesses to drive idea generation and story development, creating clear, compelling content that connects with readers across continents, platforms and devices.  

I’m especially skilled at site launches and redesigns, developing and implementing processes for content creation, best practice guidelines (including tone of voice), governance and creation of UX copy for sites and apps, and hiring and team management. 

I'm also an experienced editor and writer with a flair for turning meh into magnificent. I specialise in design and interiors, celebrity, the arts, lifestyle and travel. I regularly review dance for the Telegraph. 

To work together or have a chat about interesting projects, get in touch.