Role: Managing editor
Client: Philips
Project: Corporate blog: Innovation Matters (2014)

As part of my role as content editor/strategist at global communications agency Fleishman Hillard, I worked on the Philips account as the managing editor of their corporate blog, Innovation Matters. The brief was to launch a blog that would ignite debate, connect communities and showcase their commitment to innovation. Four months after launch, the blog had been visited by over 20,000 people and on average, people spent five and half minutes on the site. As well as managing editor, I was strategy lead, chief copywriter and responsible for stakeholder management.